Hi, guys! I’m looking for ways to improve Orion adoption and how to grow the user base. Any ideas are welcomed!
The 100B stablecoins market now has access to Orion Saver and the 15-25% APY on deposits that it offers. All of these will be swapped to UST, driving up the demand for UST and therefore the value of luna up!
So, how can we bring ETH stable coins to Orion Money?
We start with competition: We can start marketing Orion to crypto users that already use borrow /lending protocols from the CoinGeko list, like Aave, Compound, Maker, oasis, etc.
Or to users who use Blockfi, Nexo, YouHodler, Celsius Network,Swissborg, Venus, Voyager, etc.
So, our first step it’s to analyze the traffic and the users of each of this protocol and see what we can find us. We can use a Seo tool like SimilarWeb, SEMRush or Ahrens etc.
People who use AAve and Compound are mostly crypto native users, and most of the traffic it’s coming directly or referral traffic from Coingeko and Coinmarketcap.
Let’s analyze Blockfi traffic. Here are the link/s where we can find more how their website has grown in the last years: It seems that an SEO strategy and affiliate marketing have worked for them.
Most apps like Blockfi, Nexo, YouHodler, etc. have the same strategy for marketing+ they have an affiliate marketing strategy to incentivize creators on YouTube and people to promote their projects.
-I think developing a marketing strategy for the website will help a lot: A SEO strategy, marketing plan, etc. We need to increase the website traffic in some ways.
-Affiliate Marketing by incentivizing creators on youtube and other people to promote the protocol. I don’t know if this strategy can be implemented, but it’s used a lot by other protocols and big crypto companies.
-We should focus more on the marketing side of the website, by hiring people who have experience in growing a website user base, hire people from Upwork, Fiverr, or other freelancer websites, etc. The website cannot grow long-term if the community it’s not involved in marketing.
-We need a video strategy on YouTube and bring more creators to speak about Orion money and how it works. We can contact the YouTube creators who have already an DEFI audience or people who are used how a savings protocol works. I will find the links of the channels and post them bellow.
Also, we should find all the referral websites that speak about savings accounts in the defi space!
These are some of my ideas right now. I will update you when I will find new ones. In the meantime, every one it’s welcomed to leave his opinion on how we can grow the user’s base of Orion Money.
Let’s put our brain to work and find some ideas how we can grow this together! Thank you